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UKTI

UK Trade & Investment (UKTI)

Defining a future digital strategy through stakeholder engagement

Digital Strategy, Requirements, Change management, Content audit and strategy

Requirement

Panlogic has supplied leading digital advice to UKTI for more than a decade. Over this period our work has included all aspects of digital strategy, user engagement, requirement definition, prototype development and solution design.

What we did

For UKTI’s five year strategic review and planning requirement we interviewed UK trade advisors, stakeholders and business owners. For the Identity website we audited and re-configured over 66GB of data for a site migration and for the London Press Service we re-developed the content and system architecture of the website. Other work has included content development, digital communication and full service support desk services.

Value

Digital delivery is key to government, both to increase efficiency and reduce cost in servicing business users. Panlogic’s work concentrates on the business imperative, providing solutions and results that consistently improve UKTI’s output.

Client comment

“Many thanks for a highly successful detailed strategy piece considering UKTI’s ongoing web presence. Following the presentation of your findings, the Marketing Director & I are very happy with the outcome and the reaction from the Executive Team, especially our CEO. We now have to deliver.  Thanks again for an excellent piece of work and I look forward to keeping in touch.” Head of Online & Research, UKTI



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