The Royal United Services Institute
RUSI: 3rd party system integration; single sign on; members area with tiered content access based on privileges; workflow with revisioning; responsive design; application of strict brand guidelines to web, security auditing.
The Royal United Services Institute (RUSI) is an independent think tank engaged in cutting edge defence and security research. A unique institution, founded in 1831 by the Duke of Wellington, RUSI embodies nearly two centuries of forward thinking, free discussion and careful reflection on defence and security matters. RUSI delivers a large amount of information through the publishing of articles and papers. It sells membership and certain content is viewable depending on membership tier. Their web presence is all important and they approached Panlogic for a world class website to match their international prestige.
RUSI’s requirements for the new website included:
- Scoping of requirements and plan to divide into two project phases
- Assessment of integration points (CRM)
- Content analysis, mapping of the legacy CMS and migration of content
- Technical specification including hosting architecture
- Design with iterations and IA wireframing
- Workflow scoping, specification and implementation
- Single sign on integration with CRM
- Integration with 3rd party content provider
- Members area with self registration flow
- Newsletter functionality assessment and recommendation
What we did
We analysed RUSI’s CMS and the extract that it produced. We mapped the old data types to the new fields within the Drupal CMS and carried out the migration of over 4000 pieces of content utilising Drupal’s DRUSH commands. This content included different types of articles, media and events among other items.
In building RUSI’s website, we:
- Simplified navigational terms to provide greater meaning to end users and so improve usability
- Used dramatic images to aid understanding, improve signposting and provide consistent user journeys
- Used long scrollable pages rather than lots of click-throughs – more in-tune with mobile and tablet device usage
- Consolidated a range of elements around the site that are inward looking (ie talk about RUSI themselves)
- Avoided the use of secondary navigation side-bars which can cause confusion and are not responsive
- Developed fly-out mega-menus for the desktop version to avoid additional clicks and encourage discovery
- Integrated with their CRM system’s stored member credentials to provide single sign on, and therefore allow access based on one set of credentials held by the user
- Adapted to incorporate new requirements, such as a flagship “In the News” concept which allowed for clear promotion of press coverage
The new RUSI website was heavily complemented on its stylish look and feel, providing a look that does justice to the content.
Other value that the website has created includes:
- Intelligent tagging reduces administrative workload
- The workflow we implemented allows editors to push some of the content creation responsibility to more junior staff, vastly reducing the risk of errors being made
- Responsive design has attracted more mobile and tablet users, crucial in this day and age
- Improved event promotion capability
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