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National Council for Palliative Care

Developing the key communication channel for a behaviour change campaign to mobilise an online audience to participate and get involved

Digital Strategy, Systems and specification design (inc. prototyping), Requirements, Creative proposition, Information Architecture (IA), Creative concepts and design, Build, Hosting, Support & Maintenance and ongoing development


The National Council for Palliative Care required an organisational website that told their story to their wide and varied stakeholders whilst also encouraging engagement and membership. Key to the requirement was a budget site, based on Panlogic’s previous work for their sister campaign site: Dying Matters.

Due to low numbers of internal resource, NCPC required a) a robust and maintained web solution and b) a base level of support and cover for periodic technical changes that were not possible within the content management system. Again, all managed services and support had to fit within the constrained budget parameters NCPC were working under.

What we did

  • Provide a low-budget shared hosting solution with regular back-ups
  • Run a working-hours support desk
  • Provide base-level  ongoing monthly maintenance
  • Have available a best-endeavours technical development service when additional requests were made


  • Outputs were varied, but included organisational analysis and mapping, prioritised persona and associated use cases, content analysis and delivery roadmap
  • Value to the OECD is delivered through a decrease in content workflows, re-engineered revenue streams and improved brand recognition. Consistency of brand messages and data ontology also improve brand equity.
  • Reducing the amount of web content and improving the taxonomy will, when the new CMS is delivered, deliver significant improvements in site search and navigation. The reduction in content authoring rights and improvement on workflow will deliver a significant reduction in rework. Finally the delivery of brand consistency across the web estate delivers an improved user understanding of the OECD.


  • Content managed website within a new brand identity
  • Integration with existing Committed Giving portal
  • Publication library
  • Low cost build and ongoing support
  • Robust hosting appropriate to risk profile

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