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Enterprise Europe Network – Imagining a better website

Enterprise Europe Network: Discovery; agile project management SCRUM methodology; user research; technical assessment and recommendations; prototype design; user testing; technical architecture.



Enterprise Europe Network is the world’s largest business support network and allows entrepreneurs to find new markets for products by connecting with foreign providers and suppliers through its database as well as providing advice, information on funding and networking opportunities. EEN UK is part of Innovate UK, the UK’s national innovation agency.


Panlogic and Fluent Interaction were selected for a discovery project to reimagine the next generation EEN website. All outputs had to be backed up with evidence from user research and technical analysis in order to provide a solid recommendation that could be used as a basis for the next generation Alpha website.

Requirements for this project included:

  • Agile project delivery with weekly sprints utilising SCRUM methodology
  • High level content audit of website, with analysis and recommendations
  • Technical analysis of the website, APIs used to communicate to the main European database (in order to understand if all the potentially useful APIs were being used)
  • User research – understanding user needs
  • Prototype creation based on the user research findings
  • Prototype testing and iteration based on results
  • Technical interviews with CRM supplier, newsletter application provider and incumbent supplier, for creation of deliverables
  • Technical architecture map of next generation website

What we did

  • Built a detailed understanding of the audience for this service
  • Conducted a full analysis of user needs through extensive user research utilising telephone interviews, face to face interviews with potential / existing / fledgling clients, audit of past research
  • Completed a content design assessment on the current site
  • Performed a series of usability testing exercises
  • Built lightweight prototypes, from sketches through to high-fidelity clickable prototypes
  • Developed a preliminary service design and reviewed this with GDS
  • Developed user journey maps driven by research insights
  • Carried out an integration opportunity assessment
  • Recommended a technology approach for the solution
  • Technical architecture diagram



The outputs for this project provide a solid base that will be used in the build phase of the next EEN website. Our empirical, evidence based approach ensures that the deliverables stand up to scrutiny. On the technology side, the open and inclusive way in which other suppliers were brought into the project for feedback has added considerable strength to our recommendations since these other parties were able to confirm that our outputs were in line with the integration capabilities and scope of their services.

The high level value of this project is three fold:

  • Ensuring the new website meets user needs (detailed list of user stories to use for building the new website can be used as criteria for this)
  • Reduced risk and cost for the build phase (research and planning done up front rather than in retrospect !)
  • Understanding of capabilities and limits from the outset, with input from partners providing technologies that will need to integrate into the new website

Client Comment

I’ve said all along that this (Technical architecture)  is the toughest bit to crack and it has to be said that Geoff has done a fine job in doing just that. Current draft summarised in the below for those – like I – who are in to this sort of stuff…

Digital Manager, Enterprise Europe, Extract taken from Enterprise Europe Network blog


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