Greater London Authority (GLA)
Giving a voice to Londoners
Talk London provides the Mayor and GLA with the views of Londoners feeding into the capital’s communications and community programmes. Lacking in consistency of diversity, the site needed to update its user experience to better communicate with all Londoners.
Citizen interviews identified a need for a visual and content language that was authentic and engaging. Visual and user experience designs were developed and user-tested before being refined and past to GLA’s retained development agency.