Panlogic, the digital marketing consultancy, has published an authoritative
report into the opportunities available to UK companies and brands wishing
to reach the Chinese consumer through digital channels.
The report is split into eights chapters looking at the opportunity afforded
by the audience of 100million, 90% of which are under 40 years old.
- Executive Summary
- Background to China
- Why online and why now?
- SWOT analysis
- Advertising market online
- The online market in detail
- Legal issues
- Setting up in China
- About the report
Rather than give businesses a list of mind-boggling figures, the report
hones in on the main opportunities provided by the Chinese market by first
researching it and then showing where the major opportunities lie across all
It is written by Sean Hargrave, the former editor of The Sunday Times'
Innovation section, who is now a regular freelance writer for the Media
Guardian and New Media Age, among other titles. Having reported on the dot
com boom in '90s at The Sunday Times he and Panlogic founder, William
Makower agreed that China offers an opportunity to new media companies on an
Makower set up digital agency Panlogic six years ago. Clients include The
BBC, Tesco Personal Finance, ITV, Vodafone and the British Council. He
studied Mandarin at University and has long been convinced that China will
be the globe's most powerful online player before the decade is out. The
report shows why, as well as revealing how companies can take advantage of
this huge, emerging online market.
Click here to read the Executive Summary or here to Download the report for free.