12th April, 2001 Panlogic launches viral scratchcard campaign to promote NetDoctor's pregnancy community. Web marketing and advertising agency Panlogic has launched a campaign to promote NetDoctor's pregnancy community using a viral scratchcard. Click on http://www.netdoctor.co.uk/scratchcard/win.htm to view. The campaign aims to drive targeted traffic to the community and is based on Panlogic's revolutionary Secure Socket Technology (SST) that allows the delivery of the viral card. The campaign gives the entrants the chance to win a range of Mothercare gift certificates by scratching off the panels on the card. Any three identical images win the corresponding amount in gift vouchers. Each user is allowed three free scratches and can earn further scratches by recommending friends. One extra scratch is awarded for each friend that is introduced. The friend then receives a Rich Text email inviting them to come and play the card where the introducer has left a personalised message for them. The card also allows banners to be served in the bottom frameset, presenting an extra revenue generating opportunity for NetDoctor. They will also be serving some of their own banners in the frame to drive users to other parts of the NetDoctor website. << BACK