August 6, 2001 BTOPENWORLD CHOOSES PANLOGIC TO PROVIDE ONLINE PARTNERSHIP MARKETING SOLUTION BTopenworld has selected web marketing and advertising agency, Panlogic, to develop its online partnership marketing strategy through its specialist division Panprofit (www.panprofit.co.uk). Under the terms of the deal, Panprofit will be the preferred supplier to BTopenworld for private partnership programmes. Partnership marketing, whilst similar to public affiliate marketing in that payment is commission related, is targeted at a small number of select partners, allowing greater control and increased scope to personalise relationships. Panprofit's programmes are developed using the iChannel technology that allows sophisticated tracking, data mining and with co-branding allows for more strategic relationships between web sites through contextual selling. Panlogic, through Panprofit, is the only agency that has a license to operate this best of breed technology. The decision to undertake a partnership marketing initiative with Panlogic, complements BTopenworld's tiered affiliate marketing strategy, which also consists of direct partnerships with major retailers such as HMV, Toys'R'Us, Iceland and relationships with individuals who have their own sites. Chris Jones, head of distribution for consumer internet at UK at BTopenworld said 'We've chosen Panlogic and Panprofit due to the sophistication of the iChannel technology, as well as the control and customisation that such a private partnership programme will give us.' /more follows… William Wemyss, director at Panlogic, commented: 'We're delighted that a brand as strong as BTopenworld has decided to select Panprofit to provide this specialist service. It is a significant win for us' << BACK