case studies
WWF online support for television series
[ Expertise in developing Flash engagement pieces to drive conversions ]
Client Comment
WWF has been very pleased with all of the engagement and conversion work that Panlogic has developed. They are currently publishing a transcript of the chat application on their website.
"[The] chat, game and e-cards have been getting very good feedback.and you should be very proud of the final results. It was a great creative team effort and hopefully, we will be producing a lot more of this sort of thing in 2007."
Anna Namuren, WWF, Head of Communications
Requirements
December 2006 WWF-UK teamed up with ITV to run a major series called 'Extinct' on endangered species with a 'call to action' for donations. Panlogic had been asked to enhance WWF's micro-site with rich media elements to support this 'call to action' and to drive traffic to the site by adding some excitement.
Strategy and Delivery
Having consulted all the relevant stakeholders and identified their needs, Panlogic developed and produced following elements:
- An engagement piece -'Happening Habitat'
Panlogic developed an interactive game that gave people background information in a playful and intuitive way. For example, visitors were able to become more engaged about the Bengal Tiger by playing the 'Happening Habitat' game and then link through to a micro-site to find out more. - A moderated online chat-room
Panlogic developed a fully branded chat-room. Within this, a moderator screened user's questions for appropriateness, before releasing them to the expert guest speaker within the chat-room. The application was accessible to the public at pre-determined hours and allowed an unlimited amount of people to enter. It also drove donations by promoting the link to the donations page, as well as user engagement by promoting the link to the 'Happening Habitat' game.