case studies
World Vision
[ Expertise in website re-development ]
Client Comment
"We appointed Panlogic to re-develop our site following a detailed pitch process. We selected Panlogic both on their ability to understand our requirements but also because they had vision and imagination as to where to take our web presence over the coming years. As a business they appreciate the not-for-profit mindset, the need to communicate the charity proposition whilst also understanding the fund-raising requirement."
Ken Punter - Digital Media Manager, World Vision
Requirements
Panlogic pitched and won the World Vision website redevelopment project. Panlogic additionally acts as the lead digital strategic consultancy as World Vision develops its online proposition. Strategy, design and technology implementation (including Content Management System, search and analytic provision) was required as part of the pitch process.
Strategy and Delivery
Panlogic has taken a considered and consultative approach in the re-development of the World Vision site. This has resulted in a number of user workshops and strategy consultations which in turn led to a user-centered approach to the development of the site.
Following the consultation process, the core content of the site was re-purposed into a number of identified user-journeys with the key strategic driver of encouraging user transformations. This meant acknowledging that users commence their journey under one purpose but wishing to encourage users to deepen and diversify their knowledge of World Vision through wider site engagement.
The creative strategy and development followed World Vision's worldwide creative proposition with the addition of clean impactful design and use of imagery. Combined with a Content Management System (CMS) that delivered user personalisation (both implicit and explicit) the site is able to adapt its presentation to the user based on historical use.
The production of the site has been split in to two phases allowing for core development to be finalised in Phase 1 prior to the implementation of RSS feeds, Google Earth technology and other user-engagement elements in Phase 2.