case studies
NSPCC Facebook
Client Comment
Polly Gilchrist of the NSPCC's online fundraising team said she hoped that Facebook would offer supporters and exciting way to engage with the charity's work.
Background
The NSPCC retained Panlogic to develop a custom-made application that capitalises on the power of Facebook for fundraising and raising awareness about the NSPCC. It allows users and supporters to find out about the latest NSPCC events, donate or learn more about activities to end cruelty to children. Phase 2 development of the application started in the same week as the launch.
Requirements
- An NSPCC Facebook application that can be utilised by Facebook members
- An ability for users to donate to the NSPCC
- Data capture of supporter demographics
- Usage statistics
- Scalable solution for future development
- Display of total funds raised through Facebook by supporters
- Integration with JustGiving.com fundraising site
Solution
Fundraising is achieved through grassroots and community involvement and therefore both engagement and activation with key influencers on the ground is essential. The Facebook application we developed, ties all these currently disparate elements together and utilises the full power of the Facebook platform (i.e. the community aspects and the ability to develop a specific application for all current and future events).
Our proposal specifically answers the stated requirement of capitalising on the community within Facebook by:
- Allowing users to see that Facebook colleagues have downloaded your application. A quick link allows new users to upload the application onto their page
- Easily enable a user to 'spread the word' of the application by sending to all Facebook colleagues through utilising the existing power of the platform
- Provide integration with Justgiving.com and the various NSPPC fundraising and events databases
- Provide 'invite' links throughout the application to bring in new Facebook users
- Display active number of members involved in the NSPCC events
- Show total funds raised through Facebook
Panlogic worked closely with the NSPCC's online fundraising team to ensure the campaign was delivered on time and within budget.
Value
Within 24 hours of releasing the application in mid August 2007, 250+ people had installed the application purely through the viral nature of Facebook. This total is rising rapidly and the NSPCC is yet to launch its official seeding and publicity campaign.
For more information about this Facebook application, please contact:
Leroyson Figueira
Head of Creative
Tel: 020 8948 5511