case studies

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Garnier Ambre Solaire

[ Online advertising, email marketing ]

Brief

Garnier wanted to promote their sun care products ahead of the holiday season in an online media campaign encompassing ad space and email lists.

Solution

Panlogic devised interactive pop up ads as part of the media plan, and targeted males and females in separate creative executions. Using in-house tracking Panlogic could also track time spent interacting with the ads and their replay rates. Panlogic also designed and broadcast the email.

Results

At its height the campaign delivered over 15% click through rate (CTR) for the female creative and a CTR of over 16% for the male creative. Interestingly the female creative had a replay rate of 63%, the male 22%. On average users interacted with the Garnier brand for 23 seconds in both genders.

The email campaign had a 13.5% CTR.

case studies

Please click below to view the case study samples:

• BBC Learning "To The Rescue"
• Breast Cancer Care Intranet
• British Council Analytics
• British Council Research Programme
• Business Link
• DTI / BERR Point of Single Contact Stakeholder Requirements Capture
• Garnier Ambre Solaire
• Guide Dogs
• MKM
• NSPCC Facebook
• Save the Children
• Tesco Personal Finance
• UKTI
• UNICEF
• World Vision
• WWF

Please re-visit this section soon, as new case studies will be added shortly.

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client list

Interested to see who we work for? Well then why not visit the client list section of the site, as a taster - here are some of the companies we work with:

Tesco Personal Finance, Garnier, Maybelline New York, BBC, LastMinute.Com, WWF, The Sun, British Red Cross, AA, Mothercare

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