case studies
Breast Cancer Care
[ Intranet ]
Requirements
Breast Cancer Care required a complete re-build and internal promotion of their existing and rarely used corporate intranet. Perceived low management commitment and lack of up-to-date material necessitated a confidence building approach. Consequently development was led by user research to both deliver a useful and relevant site but critically to also engender enthusiasm for and trust in the project.
Strategy and delivery
Following the synthesis of all existing relevant materials (staff surveys, management views, existing site architecture), a series of workshops were held with staff across different offices that unlocked user needs and helped to identify issues with knowledge and information share that the intranet could hope to address. A section of the workshop was also devoted to the more emotional and personal factors that would encourage staff to use and return to the site on a day-to-day basis.
A workshop approach was key in fostering staff buy-in to the project, devoting time and energy to 'listening' to users and providing an opportunity for them to influence the project outcome.
Value
Not only did the client receive a full site architecture of prioritised content from a user perspective, the resulting report also provided guidance on the required implementation and intranet editing and maintenance strategy required to ensure the intranet re-launch and subsequent usage will be a success. The report also delivered insight into wider internal communications issues, specifically reciprocity between offices, the effective use of email and encouraging a publishing culture within the organisation.
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