case studies

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British Council

[ Analytics ]

Brief

The British Council wished to learn about current usage of their 170 worldwide sites and set performance targets for future online marketing activity.

Solution

Panlogic embarked on a six month consultancy project interviewing country teams, building a robust statistical model and applying PanTrack technology and skills to bring insight and knowledge to the British Council.

Results

Panlogic's consultative approach enabled the British Council to take a brand new look at the performance of their sites. Ian Barnes, Acting Director IBD at the British Council said "PanTrack has given huge insight to current use of our websites around the world. The strategic input of the service has allowed us to set targets for all future marketing communication as well as determine where future site investments need to be made."

Panlogic uses third party software for all tracking solutions.

case studies

Please click below to view the case study samples:

• BBC Learning "To The Rescue"
• Breast Cancer Care Intranet
• British Council Analytics
• British Council Research Programme
• Business Link
• DTI / BERR Point of Single Contact Stakeholder Requirements Capture
• Garnier Ambre Solaire
• Guide Dogs
• MKM
• NSPCC Facebook
• Save the Children
• Tesco Personal Finance
• UKTI
• UNICEF
• World Vision
• WWF

Please re-visit this section soon, as new case studies will be added shortly.

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client list

Interested to see who we work for? Well then why not visit the client list section of the site, as a taster - here are some of the companies we work with:

Tesco Personal Finance, Garnier, Maybelline New York, BBC, LastMinute.Com, WWF, The Sun, British Red Cross, AA, Mothercare

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