case studies
BBC Learning "To The Rescue"
[ Viral game, email marketing ]
![BBC Learning 'To The Rescue' [ Viral game, email marketing ]](img/clients/case-studies/BBC-Learning-To-The-Rescue.gif)
Brief
BBC Business Learning asked Panlogic to devise a campaign to raise awareness and build up an opt in email database for the launch of their new site for BBC Business Learning.
Solution
Targeting HR/training purchasers, Panlogic devised an email campaign (to a bought HR email list of c10,000 email addresses to drive traffic to a devishly simple but addictive viral game.
Results
43% open rate and 16% click through rate (CTR) for the initial email broadcast. 3.3 million unique users since October 2003. The game has also built an opt-in database (who are emailed monthly) of 47,000 and rising.