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The International Transport Forum

International Transport Forum: Complex tagging and taxonomy; dynamic faceted search; protected members area with workgroup document distribution; workflow; prototype creation for user testing; responsive design, member self registration.

Background

The International Transport Forum at the OECD is an intergovernmental organisation with 57 member countries. It acts as a  think tank for transport policy and organises the Annual Summit of transport ministers. ITF is the only global body that covers all transport modes. The ITF is administratively integrated with the OECD, yet politically autonomous.

International Transport Forum (ITF) legacy website consisted of 8,500 pdf’s 1,000 html pages. 6,000 images/video. With so many documents playing such a pivitol role, from the outset creating a powerful way to filter content was a key requirement to ensure a great user experience.

Requirements

ITF’s requirements for the new website included the following:

  • Scoping and specification of requirements
  • Technical specification including hosting architecture
  • Design with iterations
  • Content analysis and migration
  • Prototype creation for user testing
  • Workflow and change management programme
  • Newsletter integration
  • Feedback tracking
  • Members area with self registration flow

What we did

The legacy website essentially consisted of flat HTML pages with links to documents. Within the file structure there were over 8,200 documents. After a content audit and deep investigation we developed a content matrix identifying essential content for Batch 1 migration, content to be archived which formed Batch 2 and content to be removed, which was classed as Batch 3. Batch 1 content and valuable metadata to append was extracted using systematic scripts we developed. We made use of XML outputs emanating from a scan of the Batch 1 documents. These provided intelligent tags that we could add to the documents when migrated as Drupal content nodes and would enhance the search / filtering capability. Our comprehensive process ensured we could migrate the content into Drupal with as much useful data as possible, which was vital to ensure we’d have the content required to meet a Minimum Viable Product. This process supported the site-wide Drupal search capability which was developed and implemented as part of the overall build.

As well as satisfying the headline requirements, we delivered a website which:

  • Simplified navigation based on “top-tasks”
  • Minimised the use of imagery and prioritised clear textual content
  • Chunked content so that pages are not cluttered – provides more focus to navigate to relevant content
  • Created differentiated user journeys for casual vs academic end users (amongst others)
  • Utilised real time faceted filtering – latest mobile design/content search techniques (as per eBay mobile functionality)
  • Increased use of tagging content to provide links and signposting

Value

The new ITF website provides a much needed step change to ITF in terms of internal workflow and accountability for content publishing. Workflow allows for the delegation of content creation to the internal parties responsible as opposed to everything being channeled through the digital team.

Other value that the website has created includes:

  • A stylish website performing strongly across devices
  • Effective document management, publishing and search
  • Intelligent cross category linking through an advanced taxonomy – (related content areas)

 



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