Apprenticeships vacancies training materials
National Apprenticeship Service (NAS)
Digital strategy
- Strategy definition
- Requirements capture
- Information architecture
- Prototyping
Overview
Sometimes a 'build it and they will come' approach is not enough. As part of the Government's flagship Apprenticeships agenda, the National Apprenticeship Service (NAS) developed the Apprenticeships vacancies system (built by Capgemini), which aimed to match potential apprentices with employers offering apprenticeships.
However, training materials for this system lagged behind, resulting in out-of-date knowledge, a lack of stakeholder confidence and a heavy demand on other support routes (call centre, face-face etc.) As a result, providing the various audiences (candidates, support service partners, learning providers etc.) with good quality training materials was a constant battle.
> Visit the AVTM system (Candidate route)
> Visit the AVTM system (Support Service Partner route)
Challenge
Develop an accessible, intuitive and easy-to-use online training solution to support the various NAS audiences through the Capgemini built Apprenticeships vacancies system.
What we did
- Developed a 360° solution – taking a highly consultative approach, with strategic interviews and workshops with a variety of users, stakeholders and NAS regional representatives
- Provided a detailed information architecture and sophisticated iterative prototype to gain stakeholder buy-in
- Designed a more intuitive creative approach that catalysed the consultancy learnings
- Integrated all the above into NAS's existing Sitecore content management system (that Panlogic had already developed to deliver www.apprenticeships.org.uk) to ensure that the training and learning invested in to-date could be applied across our newly developed training materials.
Value
- The result was a vast improvement on the previous solution with new web journeys identified for two key user types and additional user journeys to follow
- NAS commissioned Panlogic to deliver Phase 2 integrating a series of offline user guides and making them interactive to improve user relevancy and interest
- The benefits will accrue in the months to come as both new and existing users benefit from the up-to-date and user-centric training materials.
"These are much better than the previous Learning Provider topics! They look better and are more interactive. I like the use of screen shots" NAS Regional Stakeholder