welcome
Panlogic is an independent digital marketing consultancy advising clients on how to get the most out of their websites and then implementing the chosen route.
Panlogic's current clients include:Sky, Channel 4, Virgin Holidays, Household Cavalry, RNLI, Red Bee, UK Trade Invest, BBC, Boodles, British Heart Foundation, British Red Cross, Garnier, FA Premier League, Kodak, L'Oreal Paris, McWilliams and WWF.
PanMatch
16th April 2008
Digital agency Panlogic has today launched its email matching service, PanMatch, based on work done for its launch client Virgin Holidays.
Using sophisticated technology and access to vast consumer databases PanMatch delivered over 46,000 email addresses to Virgin's offline database, a success rate of over 65%. This increase in opted-in email addresses allows Virgin Holidays to dramatically cut communication costs whilst increasing upsell and eCRM opportunities.
Helen Litvak, General Manager of CRM at Virgin Holiday commented
"Panlogic's innovative solution combined with their core insight into user behaviour has delivered results beyond all our expectations. Email continues to be an essential channel for us and having access to new/lapsed email addresses is a key driver for our business."
mobile
Panlogic goes Mobile
With Mobile becoming an ever larger area within the communications industry - Panlogic has recently began developing games and applications to use on mobile handsets.
Whether you want to find out where your 3 o'clock meeting is located or if you are simply bored on the train and want to pass the time with a fun game - Panlogic can offer a wide array of solutions in the Mobile arena.
tracking
Understanding your online users, their journeys through your site and where cross-selling opportunities exist will have the largest impact on your site's effectiveness.
Panlogic's PanTrack expertise is applied across a number of different technical solutions (Webtrends, Google Analytics, Web Abacus and many others) providing insight and consultancy enabling organisations to improve site conversion and usage through actionable recommendations.
Click here to read the British Council analytics case study
search engines
There are lots of ways that people will tell you that you can get exposure for your website but none are as bankable as getting into search engines. Getting a high and relevant ranking is the single biggest traffic winner available.
Panlogic has five year's experience of driving quality traffic for clients like Honda, Garnier, B&Q, Tesco and Maybelline, so how can we help you?
Click here to read the Tesco Personal Finance case study
Panlogic is very proud to have the NSPCC Facebook application as the NMA’s site of the week (20 December 2007). This UK charity first has been made possible through the close collaboration of a talented team and a client with vision. We are most proud, however, of the impact this application is having on supporters and children themselves:
"As a child I did not have any support in difficult times. I am glad we can change lives of loads of children even by just simply being there for them. It means a lot!"
Comment on the NSPCC Facebook message wall.
NSPCC events application
The NSPCC Facebook application is one of the first of its kind, harnessing the power of Facebook's social networking to help raise funds. Developed in .php, it combines fundraising abilities, with generating new recruits for the NSPCC cause, as well as spreading the word about different NSPCC events that Facebook friends can participate in. It keeps a user updated with how much has been donated, and enables all the fun of Facebook photos to be shared around these events.
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Install the NSPCC Facebook application to see how it works
Alternatively, for more information on having your own Facebook application, please contact william.makower{at}panlogic.co.uk|
Click here to find out more about the NSPCC/Facebook project
insite
Insite White Papers
Interested in reading the Panlogic White Paper Insite? Then click below to download the latest copy:
- Social Networking - A brief overview & analysis
- Our digital conscience - the art of getting involved
- Families at home - the digital future
- Purchase versus frivolity - the internet paradox
china
Panlogic looks East
With 100 million online and over 90% of them under 40, Panlogic recognises the massive opportunity afforded by the current and future internet users in China. Having opened a marketing consultancy and web development operation in Beijing, Panlogic has produced a unique report titled, Connecting with China.
Click here to learn more about the research
